Flows & automation

Repeat revenue,
on autopilot.

Build ecommerce marketing automation that fires on real store behavior — an abandoned cart, a first order, a customer gone quiet — and keeps selling 24/7. Map the whole journey on one visual flow builder, then watch the revenue land back in your dashboard. Free to start, no card.

  • 5 pre-built flows
  • 1-click Shopify install
  • Free Klaviyo migration
Online store owner running her shop on autopilot from a laptop
24/7 Always-on revenue
1,284 active flows

Ecommerce marketing automation that plugs straight into your store stack:

  • Shopify
  • WooCommerce
  • Magento 2
  • REST API & webhooks
  • Klaviyo migration
Visual flow builder

Map any customer
journey on one canvas.

01/ 03

Trigger on real behavior

Flows fire on precise ecommerce events: a cart abandoned, an order placed, a customer gone quiet. No batch sends, no guessing.

Triggers
Cart abandonedOrder placedBrowse abandonedCustomer inactive
02/ 03

Wait, then send

Add timed delays and send the right message at the right moment. Recover abandoned checkouts automatically, 24/7.

Timing controls
Time delaysSend-time AIQuiet hoursFrequency caps
03/ 03

Branch on engagement

Split every journey on opens, clicks and purchases. Reward engaged buyers and win back the rest, all on one canvas.

Split on
OpenedClickedPurchasedNo engagement
Abandoned cart · builder
Trigger
Cart abandoned
Delay
Wait 1 hour
Action
Send reminder
IF
Opened
10% off
No open
Win-back
6 nodes $42,890 recovered
Pre-built flows

Switch on the flows that make ecommerce money.

Start from a proven template and go live in minutes. Welcome, abandoned cart, browse abandonment, post-purchase and win-back automations come pre-wired with the trigger, timing and email steps — edit any of it on the canvas.

Abandoned cart flow Highest ROI · start here
Cart abandoned

Abandoned cart

Bring shoppers back to the checkout they left behind with a timed 2–3 step reminder — the single highest-ROI flow in ecommerce. Branch on whether they opened or bought.

TriggerWait 1hEmailSplitEmail
Subscribed

Welcome series

Greet new subscribers, tell your brand story, and turn the first open into a first order.

TriggerEmailWait 2dEmail
Browse abandoned

Browse abandonment

Nudge visitors who viewed a product but never added it to cart.

TriggerWait 4hEmail
Order placed

Post-purchase

Confirm the order, set expectations, and tee up the second purchase.

TriggerEmailWait 7dEmail
Customer inactive

Win-back

Re-engage customers who have gone quiet with a reason — and an incentive — to return.

TriggerEmailSplitCoupon
Custom event

Build your own

Fire a flow on any custom event you track — replenishment, VIP tier, review left.

TriggerConditionEmail
Triggers & building blocks

A flow is a trigger, then a few smart steps.

Pick what starts the journey, then drag in the steps that carry it. Bozuro keeps the palette small on purpose — easy to reason about, hard to get wrong.

Ecommerce store owner packing an order at her workspace Fires on real store events
Starts the flow

Triggers — fire on real store behavior

Subscribed
Joins your list from a form, popup or import.
Cart abandoned
Added to cart but never checked out.
Browse abandonment
Viewed a product without adding to cart.
Order placed
A purchase just completed in your store.
Custom event
Any event you track — VIP, replenish, review.
Carries the flow

Building blocks — what each step does

Send email
An on-brand, personalized message.
Delay
Wait minutes, hours or days.
Condition split
Branch on opens, clicks or purchases.

Send-time AI, quiet hours and frequency caps keep every step landing at the right moment — without overwhelming a customer.

Branching & testing

One canvas,
a different path for everyone.

Split every journey on what a customer actually did, then let the data pick the winning version. No two shoppers have to get the same email.

  • Conditional splits
    Branch on opens, clicks, purchases, list membership or any profile attribute — each path gets its own message and timing.
  • A/B & multivariate testing
    Test subject lines, send timing and content inside the flow. Bozuro promotes the winner so every future contact gets the better version.
  • RFM & behavioral segments
    Target recency, frequency and monetary value alongside live behavior — segments update themselves as customers act.
Win-back · builder A/B
IF Email opened?
Opened Send 10% off
No open Try a new subject
Subject line test
A · We miss you 24%
B · Your cart, still warm winner 31%
Revenue per flow

See exactly which flow earned which dollar.

Bozuro attributes every order back to the flow and the step that triggered it, so you stop guessing and start scaling the winners. The shares below are typical ecommerce benchmarks — your real numbers live in your dashboard.

Abandoned cart ~3-4%
Conversion rate — typically the single highest-ROI flow.
Welcome series ~1-2%
Converts new subscribers into first-time buyers.
Browse abandonment ~0.9%
Recovers intent that never reached the cart.
Win-back Repeat $
Reactivates lapsed customers at near-zero cost.

Benchmarks shown for orientation only. Revenue, open, click and conversion are reported per flow and per step in your Analytics dashboard across 7, 30 and 90-day windows.

AI-native automation

Describe the flow.
Bozuro drafts it.

AI runs through the whole platform — not in a separate tab. Tell it what you want to achieve and it proposes the segment, the flow and the copy. You stay in control of every step.

  • Suggested segments & flows
    Describe who you want to reach and AI proposes the segment rules and the flow to match.
  • Copy written for every step
    AI drafts subject lines and body copy in your brand voice for each email node — edit any word.
  • Run it from your AI agent
    Bozuro exposes its own MCP, so you can build flows, segments and campaigns in plain language from an AI agent.
Marketing team building an automated flow together Drafted in seconds
Bozuro AI
“Win back customers who haven’t ordered in 60 days with a discount.”
Suggested flow
Segment: 60d inactive Email Wait 3d Split Unique coupon
Use this flow
Automation FAQ

Marketing automation, explained

The questions ecommerce operators ask most before turning on email automation flows — straight answers, no fluff.

Talk to sales
What is a marketing automation flow?

A flow is an automated sequence that triggers on real customer behavior — like an abandoned cart or a first order — then sends timed, personalized emails on its own. You build it once on the visual flow builder and it keeps running 24/7.

What is an abandoned cart flow and how does it work?

An abandoned cart flow fires when a shopper adds to cart but does not check out. Bozuro waits a set delay, then sends a reminder — usually a 2–3 step sequence — and can branch on whether the shopper opened or purchased. It is typically the single highest-ROI ecommerce automation.

How is marketing automation different from a one-time campaign?

A campaign is a single broadcast you send to a list at one moment. An automation flow runs continuously in the background, triggering per customer on their behavior — so it keeps earning revenue without you sending anything manually.

Which pre-built automations does Bozuro include?

Welcome series, abandoned cart, browse abandonment, post-purchase and win-back — all editable on the visual flow builder. You can also trigger a flow on any custom event you track, such as a replenishment reminder or a VIP tier.

Does automation work with Shopify, WooCommerce and Magento?

Yes. Bozuro connects natively to Shopify, WooCommerce and Magento 2 and syncs your products, customers and orders in real time — plus a REST API and webhooks for everything else in your stack. No developer required.

Can I migrate my Klaviyo flows, and is automation in the free plan?

Core automation flows are included on the free Starter plan, up to 500 contacts. On Growth and above we run a free Klaviyo migration for you — bringing your contacts, lists, segments, flows and templates across in 1–3 business days.

Start free

Your first flow could
pay for the year.

Connect your store and launch your first revenue flow in under 15 minutes — no credit card required. Recover abandoned carts, win back churned customers, and turn one-time buyers into repeat revenue, all on autopilot.